What is the first thing that comes into your mind when you hear stickers? Is it fun? Well, stickers play a vital role when it comes to companies. A sticker is an efficient tool for labels and promotion. It can be effective for business. However, not many people are familiar with how to start a sticker business?
Starting a business can be pretty challenging for someone who has no idea about the versatility of the business world. If you are creative and have a lot of ideas about business, you need a proper “business plan” to start and introduce your business to the real world.
If your friend gave you the idea of sticker business, then it is not the best option for you. Sticker business is not for fun only. You need to know all the things from logistics to marketing.
Let’s get right into it. Do you want to learn how to start a sticker business? In the business world, there are four business steps; accounting, finance, marketing, and supply chain. Don’t panic! You need to follow the steps that are mention below so that you can get a kick start.
How to Start a Sticker Business in 9 Simple Steps?
Following are the important tips and strategies that you should follow to start a sticker business successfully:
1. Vision & Mission
There must be a long-term plan for your business. Vision is simply believing in your business for the long term and making strategies to make it a successful name in the industry. The purpose of having a clear and reliable vision is to ensure the long-term success of your business. For sticker business, your vision can be “to become the best sticker business in your town.”
The mission should align with your vision. It is a short-term goal that changes with time. To become the best sticker business, you need to work on your product creation, marketing, sourcing, and supply chain.
2. Nature of Business
Nature of business is the key factor while considering sticker business. Are you planning to sell in stores or going with the modern trend of running an online business? Do your stickers need to be standardized or customized?
Another thing that you may need to consider is “how much time you can give to your sticker business?”
Is it going to be part-time work for you, or planning to make it full-time? Honestly, the competition for stickers is skyrocketing right now, so you need to struggle a bit in the initial stages of your business. The market is also very saturated, so you have to give 100% if you want to achieve your dream of earning “million dollars” from this niche.
3. Types of Stickers
There is plenty of different types of stickers that you can choose from various resources and start selling in your business. If you are going for an online sticker business, you need to consider stickers like planners, bumpers, or decorative.
If you are making stickers in stores, then you need to consider other options. In 2021, people will be obsessed with stickers. Following are the most trending ones:
- Logo Stickers
You must have seen a lot of stickers on people’s cars, laptops, and motorbikes. Maybe your friend has a sticker on his fridge. They give a cool look. Many people make custom designs to add a personal touch. These are all examples of logo stickers.
- Clear Stickers
Clear stickers are famous for big events like; weddings, engagements, or seminars. Many companies use clear stickers for promotional purposes. It is mostly printed on weatherproof vinyl.
- Photo Stickers
Do you want to get a cute idea for your friend’s birthday present? Give him/her a mug with a pasted photo on it. Yes, they are trending everywhere. People love to get this kind of cute gesture.
- Bumper Stickers
These stickers are used when you want to reach a large audience. You have to make sure which audience you are going to target. Bumpers stickers are mostly used by businesses.
- Minimalistic Stickers
Minimalistic stickers are the embodiment of “simple but effective.” These stickers offer endless customization. They come in every shape and design. People also call them “aesthetically pleasing stickers.”
- Vivid Color Stickers
They can never go out of style. People who are into art and music prefer vivid stickers usually. No one will stop listening to music, so vivid color stickers are here for a long run.
4. Find Your Target Audience
Finding your target audience can be hard sometimes. You don’t want to lose the audience. But business is all about making smart choices.
For an online business, you need to decide either you are going for planners or decorative stickers. If you are going for both, then you need to be more focused. You have to decide which platform is suitable for you. Are you going for a website or blog, or social media platforms? If you choose Instagram, then what kind of people are going to get targeted? Are they going to be students or business pages?
If you are selling in stores, then you need to analyze the target audience too. You have to make sure the audience you are targeting is in line with your business plan.
You have to analyze your competitors. What kind of products are your competitors selling? What sort of audience are they targeting? The place where you are going to open a store should be specific. You need to forecast the atmosphere and location. If the location is feasible for you, then decide to open the store.
Since you are starting a new business, make sure to open a store where the loyalty of customers to your competition is low. If you think that the customer can switch to your store, then go for it.
5. Making Your Stickers
You need to make sure to prefer quality over quantity. Basic printers and papers give you a good start, but they are not going to give you loyal customers.
The quality of sticker paper matters a lot for your business, so you don’t need to rush things. There are various printer options available on the internet and market, so you need to make a wise decision.
Commercial machines like electronic cutting machines and printers cost you a lot of money that can be a bit of risk if your business is not going well. In such situations, you can also consider leasing or renting the machines.
However, a good recommendation would be to go for outsourcing. Why would you risk your business at the start when there are a lot of experts who can make stickers for you? The smart decision would be to give your idea a kick start and check if it is viable.
6. Selling Your Stickers
In the world of technology, there are a lot of platforms where you can sell your stickers. Amazon, Shopify, and Etsy are a few examples.
You can make your website by purchasing a domain name. After buying the domain name, you can hire a software engineer who will work on your website and make your website according to the needs of your business. You can also hire a content writer who will write the description and content of your website.
You can also use Facebook or Instagram to sell your products. According to reliable sources, people buy most of their products through Instagram.
Packaging is the first thing that customers see. It should be something that is going to relate to your business. For premium custom stickers, your packaging should be classy. For business deals, your packaging should be decent and not over the top.
Since your business is related to stickers, you can be more be creative with it. You can use glittery or bright color envelopes.
8. Supply Chain Logistics
You need to figure out first if you are shipping locally or worldwide. Worldwide shipping is hard to keep up with. There are a lot of supply chain logistics that you have to follow.
Many companies are offering international shipping- UPS, FED X, DHL, and Amazon are a few. Fast delivery should be your motto as customers don’t like to wait for long.
Success is all about much products are going to get sold in one day? Well, this is not entirely true. You have just started the business, and no one knows who you are, so you should be patient. But there is a magic world which is known as “marketing.” It can give your business a lot more exposure.
In 2021, everyone will be paying thousands of dollars for promotional purposes. But honestly, it is worth it.
You are going to get that money back by getting traffic on your website. You can target an audience of your type through ads (Facebook, YouTube, Blogs). These social platforms will recommend your business to those who are potentially interested in your products.
Final Verdict – Do You Really Need to Know How to Start a Sticker Business?
Every business has its pros and cons. Stickers business has a lot of market potential as people need stickers for various purposes. But the market is very saturated. The competition is very high.
If you want to start the sticker business for fun and part-time, it’s not for you. You have to be willing to dig deeper into the technicality of the market so that you are able to establish a successful business in the industry.