A very common question associated with Google Ads is how can Google Ads help you advance your business goals?
The good thing is that we are going to explore this topic in great detail so that you are able to use Google Ads in the best way possible and achieve your business goals.
Let’s go through some basics of Google Ads first.
What is Google Ads?
Google Ads is a highly popular online advertising pay-per-click (PPC) platform. It allows you to display your advertisements on the search engine result pages (SERPs) of Google. The main benefit of Google Ads is that it helps you globalize your brand and create brand awareness to establish a successful business.
Business owners who use Google Ads to advertise their businesses are able to connect with their customers and increase site clicks to make the brand more popular and easily accessible. These functions and benefits of Google Ads help you in achieving your business goal of increasing productivity and profits.
In simpler terms, whenever you search a query on Google, you will see some results on the top of the first page. These results are paid advertisements. Generally, these results are shown in the same way as the rest of the results, but the word “Ad” is displayed next to the URL
Keep reading to learn how can Google Ads help you advance your business goals.
Benefits of Google Ads
The top 3 ways in which Google Ads help you advance your business goals are:
- By building awareness of your brand.
- By driving online, in-app, in-person, and over-the-phone sales
- By inﬂuencing consideration of your products and services
Ultimately, these benefits are useful in elevating your business’s reputation and overall progress and putting it on the global map. You should also keep in mind that marketing the products and services of your business is highly important to enjoy short and long-term success by establishing a loyal customer base.
Despite various changes in digital marketing techniques, Google Ads is still one of the most popular conventional marketing platforms that helps you in promoting your business simply and efficiently.
Many aspects of Google Ads make it a popular and reliable tool to show ads in Google and expand your business. Benefits like user-friendly, cost-effective, and customization options encourage all types of businesses to run successful ad campaigns with Google Ads.
Some of the other benefits of Google Ads are:
- Increase sales by getting more online traffic and contacting people via phone or email.
- Acquire leads and enhance conversion by encouraging people to take action.
- Increase website visits.
- Encourage people to explore the various products and services of your business.
- Build brand awareness and reach a wider audience.
- Promote your business and app.
Examples of Ads
Following are the two examples of search ads on Windows and Android smartphones:
How to Use Google Ads Efficiently?
Google Ads is an effective marketing tool for small and large-scale businesses to reach their target audiences and increase profits. However, the overall success of your marketing campaigns depends on you effectively you are using this tool.
Following are some of the important tips that you should follow to get the maximum benefits from Google Ads.
Set Goals and Target Audience
Once you start using Google Ads, you will have to set certain goals that you hope to achieve through advertisement. For instance, you might be using Google Ads to:
- Attract more people to your website and sell your products.
- Expand your business reach.
- Get more people to your store.
Moreover, you will have to determine whether you are trying to reach a local or global audience. Generally, people who want more visitors to their website should focus on global advertisements to attract people from all over the world. Whereas, if you are offering services in a particular area, you should focus on a local audience.
Innovate Your Marketing Technique
The good thing about Google Ads is that it provides different types of ad campaigns for various businesses. New options are being introduced on a daily basis. Therefore, it is important that you choose a suitable type of ad campaign and bring innovation in your marketing techniques to reach your target audience.
The purpose of any marketing campaign is to get your brand’s message to the public. You should focus on clearly defining your business goals and audience, so you are able to run a successful campaign.
Choose A Suitable Type of Campaign
Some of the types of campaigns you can run with Google Ads are:
A search campaign is a traditional marketing campaign in which your ads are displayed on the SERPs after a user types a query into the Google search bar. This type of campaign works best for businesses that know what their target audience will be searching because whenever someone searches a term related to a keyword of your campaign, he or she will see the ad.
Display campaigns are meant for businesses that want to show their products visually to the users of Google Display Network like Gmail and YouTube. Such campaigns can be highly effective in increasing your sales because most users are able to trust a business that relies on visual marketing.
As the name suggests, the goal of the shopping campaigns is to show ads in the shopping area of Google. Whenever a user searches for a term that is associated with your shopping site, they will get shopping to add. Moreover, Google also uses your online store data to determine the kind of text and image that should be displayed to the user. Hence, most of the work will be done automatically.
Video marketing campaigns include showing videos ads on YouTube and other parts of the Google Display Network to promote your business. Video ads stand out from the crowd because they are dynamic and have a greater chance of attracting users.
If you have a software company or you want to promote a particular app, you can use app campaigns to show your ads on Google Play Store, YouTube, Google Search, and other sites that display app ads.
Discovery campaigns are meant to display ads to people when they do a search on a smartphone. A combination of text and images is used in discovery campaigns to select the target audience and display ads.
If you are still having difficulty understanding the different types of campaigns on Google Ads, you can watch the following video to get a better idea.
Many people often ask how much does it cost to show ads with Google Ads? There is no specific answer to this question as it all depends on the kind of marketing campaigns you are running.
Generally, when you are launching a campaign, you should set a specific budget. Google will automatically inform you and end your campaign if you start going above the decided budget. Hence, you will not have to worry about spending more than you want to.
You must focus on your budget while using Google Ads because it is easy to get carried away while running marketing campaigns and start losing money.
Once you have set the marketing goals, target audience, budget, and chosen the best kind of campaign for you, you can sit back and let Google do its work.
This is the main part where you will understand that how can Google Ads help you advance your business goals?
Google is a sophisticated entity that is much more than a few hundred people writing codes or managing the company. Instead, it manages and controls the flow of global web traffic. You can fully trust a renowned platform like Google Ads to do its work and provide you with the best results.
When you are running a Google Ads campaign, your ads will become a part of the global search engine, so there will be a very high chance that more people will be visiting your site, and your profits will increase. Once a campaign is launched, you can fully rely on Google worrying about micromanaging every aspect of the marketing campaign.
You can also use the performance data generated by Google Ads to track the success of your campaign and ensure the best strategies are implemented to achieve your business goals. You can also use Google Analytics to get data about your website’s organic traffic and determine the paid traffic that is coming to your website via Google Ads.
Using the different techniques and campaigns of Google Ads will help you in getting a significant boost to your business by attracting more customers.
You can also set some specific business goals like getting more calls, driving more users to your website, or increasing visits to your business. Such customization option helps you in making your ads more effective and successful.
FAQs About Google Ads
What is Google Ads?
Google Ads is a well-known online advertising platform. It allows businesses and advertisers to display different types of ads on the search engine result pages (SERPs) of Google.
How Can Google Ads Help You Advance Your Business Goals?
You can use Google Ads to advance your business goals by developing brand awareness, getting more sales, and by influencing people about your products and services. You should definitely consider using Google Ads when you are trying to sell some products or services in a highly competitive industry.
Moreover, Google Ads helps you in achieving quick success by jumping ahead of the organic search results and displaying the ads on the top of the search results. Paid ads are also reliable for conversions and generating leads.
What does Automated Bidding Mean in Google Ads?
Google Ads uses the automated bidding strategy to set the bids to your ads on the basis of the customer’s requirements. It is useful in getting more people to your website without exceeding your budget.
By keeping these factors in mind, you should have no issue in effectively using Google Ads to launch ad campaigns and advance your business goals. You can contact us if you have any other queries related to Google Ads.