Building a great mobile app is as important as getting it discovered by your customers in the app store results. To get your app to rise above the thousands of competing apps, ASO is the first crucial step to market your app successfully.
If you have created a brilliant mob app for your products, services, and updates but are wondering how to increase its online visibility to your customers, you can hire our app store optimization services.
How Does Optimizing Your Mobile App Help Your Business?
Investing in ASO is one of the best strategies for increasing your organic download, that is, a user discovers your app in search results and decides to download it. 63% of people discover apps through search.
ASO improves your search ranking by helping to:
Enhance your mob app visibility for increased download
Improve your rank in various app stores' search results
Drive more traffic to your app's page in the app store
Provide access to relevant and targeted users
Businesses are making a beeline for custom mobile apps as a dynamic way of connecting with their targeted customers and clients, and increasing their sales.
Key Factors In The ASO For Your Mobile App
Mobile ASO has multiple factors that help a mobile app come up in the app store search ranking. Businesses need to invest time and effort to understand how users are looking for apps, and what they are looking for.
It's your brand name - make it catchy, not too long, and include keywords.
It's a creative expression of your app - use it to convey the key element.
It's your USP - write a simple, crisp, and relevant description for users.
Focus on relevance and search volume; track keywords over time.
Favorable reviews enhance download; use feedback for improvement.
It's your app in action - highlight the best parts.
How Do We Design ASO For Your Mobile App?
We can put together a winning app promotion strategy by focusing on different aspects of ASO, including on-page, off-page, and social media.
Our comprehensive app store optimization activities focus on factors such as app title, description, and keyword data to off-page factors like usage and discard rates, reviews and ratings, downloads, app updates, and much more. We also measure and track ASO performance.
App Keyword Data
App Publisher Name
Reviews & Ratings
Off Page Factors
Reviews, Updates, and Ratings
Through Press Release, Article, Blog Sharing etc.
Rich Text Sharing (Video, Infographic, Images)
App directories submissions
Promotion Through Social Networks
Participate in Q&A websites such as Quora, LinkedIn Answers, Yahoo Answers.
Engagement on social media networks such as Facebook, Twitter, Pinterest, LinkedIn, Google+ etc.
Other social activities
Tracking of Information
By Paid and Free tools like Flurry and Play Store itself
By Google Analytics
We Provide Mobile App Store Optimization Services For All Major App Stores
We conduct ASO for the following online platforms:
Google Play Optimization
iTunes App Store Optimization
Amazon App Store Optimization
iPad App Store Optimization
Window Phone Store Optimization
Blackberry World Store Optimization
Is Your Mobile App Worth Discovering In The App Store?
The most important ingredient that makes for a popular app is a well-developed app which delivers consistent performance and is updated in keeping with user feedback. It minimizes the chances of uninstall by users and facilitates users’ communication with your business.
We can design and develop a fabulous mobile app for you. Our expert team of mobile app developers can create responsive and custom apps for businesses at competitive rates.